︎
Xuan Phan is a graphic designer who focuses on Graphic Design, Brand Identity & Visual Art.

She has been working with different design studios & clients in London, LA & Saigon. Now based in Vietnam.
1. MQT Jewelry
2. Demon Revenge
3. Yingtao New York
4. Yeshi Taiwanese Kitchen
5. Táo Tào Dessert 
6. Vietnam Design Day
7. On Da Dream
 8. EVA Exhibition
 9. Loi Loi
 10. Shadow Lounge
11. Du Exhibition
12. Beatbites
13. Facebook ‘Good Adds Up’
14. OOMI
 15. Cadogan Hoarding
16. 502 Bad Gateway  
17. Lab Welcome Kit
📧 xuanphannk@gmail.com

Yeshi Taiwanese Kitchen


Fusing the vibrant energy of Taiwanese street markets with the rich culture of street food, the Yeshi logo captures the playful and lively spirit of night markets.The scripted logotype reflects the approachable, dynamic essence of street food culture, while bold decorative borders, sharp serif typography, and a vivid colour palette evoke the bustling, fun, and casual atmosphere of Yeshi.

This cohesive visual language extends seamlessly across touchpoints, from menus to spatial elements like lamp and curtain designs, celebrating the unique charm of Taiwanese night markets and the distinct dining experience at the restaurant.

Creative Direction: Tuan Le, Quang Vinh
Brand Design: Xuan Phan, Tuan Ha
Photography: Natalie Suen