SHADOW LOUNGE

Shadow is a creative lounge. Its mission is to shine a spotlight on our creative community. As with any creative project or person, it’s constantly growing, changing, and experimenting. A work-in-progress. What all creatives have in common is the behind-the-scenes work they put into their craft, that often gets reduced to a beautiful photo on social media. This project is an attempt to bring all that work into the light.

We wanted to capture that spirit in the branding and curation, by embracing the unknown, unfamiliar and unseen, from the logo design to the food and beverage program, to the designers we chose to highlight.

Creative director: Tuan Le
Brand designer: Xuan Phan, Trang Dinh, Jun, Tuan Ha
Interior designer: Hung Le, Tram Dang

Scope of work: Brand design, graphic design, art direction